Social Media Manager - Philadelphia Eagles
Welcome to my application portfolio for the Social Media Manager position with the Philadelphia Eagles. This collection showcases my skills in social media strategy, analytics, communication, and content planning through selected work samples, my résumé, and cover letter.
01
Work Sample:
Social Media Audit
Analyzed the social media presence of a selected brand and three competitors using quantitative and qualitative data across multiple platforms. The project identified strengths, weaknesses, opportunities, and threats to inform a more effective social media strategy.
02
Work Sample:
Social Media Budget
Developed a $3,000 monthly social media advertising budget across multiple platforms, using data from the social media audit to guide spending decisions. Spreadsheet formulas were used to calculate costs and evaluate how the budget could support strategic goals.
03
Work Sample:
A/B Testing
Designed and tested two social media growth strategies to determine which approach was more likely to increase engagement, strengthen brand sentiment, and encourage purchases. Created sample campaign posts and an audience survey to compare responses and evaluate the hypothesis.
04
Work Sample:
Social Media Trends
Analyzed a current social media trend within a brand’s industry by examining how competitors were using it and identifying patterns in audience engagement. Developed a campaign recommendation showing how the brand could strategically use the trend to expand its social media presence.
